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FASHION INDUSTRY

How the fashion- ‘branding’-istas are slaying it

Meta: With the rise of social media and the influencers on them, fashion branding and marketing has taken a new route in its entirety.

Social Media is at its all-time high. The services which were once started with a goal to connect the people across the globe have been successful in increasing their reachability across the world. With this, enormous user base, not only do people connect with each other, but have changed the face of social media entirely. Instagram, once a photo sharing platform is now the go-to place for the fashion brands. Same is the case with Facebook, YouTube and many other niche platforms which only focus on fashion branding and product placement.

Taking all these factors into consideration, the main thing for a fashion brand for promoting itself is the budget allocated for promotions. The target is to reach out to the right audience and create maximum impact. Well, there can be various online and offline strategies which can be used to do the same. The combination of these two makes up a perfect blend of marketing recipe for a particular fashion brand to promote itself.

Targeting through sponsored ads

As said earlier, we know that online advertising has never been more straightforward. Putting on primary advertisements about your brand on the most commonly used social media sites is what everyone does in fashion branding. To gain an extra edge over the competition in this most frequently used marketing strategy, one can use curated content for the posts and advertisement pictures which can set you apart from the rest.

Bringing in the social media influencers

Times are changing and so are the professions of people. The term ‘Social Media Influencer’ which was unheard of a decade back is now an everyday thing. People choose to be a social media influencer as a profession by building their subscriber base and audience on various platforms. These platforms include YouTube, Instagram, Facebook, Twitter, Vine and many more networking sites. Once they gain a considerable number of audience, they can leverage that number to get brand endorsements and product placements in their upcoming content. Fashion brands pursue Instagram models to showcase their new collection in their Instagram posts. The audience of that particular influencer is now the audience of that brand as well. This way, brands can collaborate with various influencers online and attract eyeballs towards their unique collection in a short span of time.

Those lucrative offers and free takeaways

Giveaways are the next big thing which a brand does after gaining a certain amount of audience. People participating in the takeaway contest need to follow specific rules and share the brand’s social media pages. This, in turn, makes them eligible to win the products on a takeaway contest. By this approach, brands can multiply their audience in the most natural way possible. Moreover, this also enables the user retention, and brands get recurring visits from the audience to check the new stuff, the brand has in store to offer.

Collaborations make things easier

Once the brand has a good number of a recurring user base, it can look on for collaborations. Brands collaborate with other brands who offer products in a niche genre. Say an accessories brand can work with a fashion brand which has a wide range of products and can create various styles by merging the products and vice versa. Two big or emerging brands can also collaborate and run a campaign for a particular cause. This, as a result, brings one brand’s audience on the doorstep of other.

Collaborations make things easier

Once the brand has a good number of a recurring user base, it can look on for collaborations. Brands collaborate with other brands who offer products in a niche genre. Say an accessories brand can work with a fashion brand which has a wide range of products and can create various styles by merging the products and vice versa. Two big or emerging brands can also collaborate and run a campaign for a particular cause. This, as a result, brings one brand’s audience on the doorstep of other.

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